In the house organ of Gaia's Vatican no less, as the New York Times notes, "In no time, an inconvenient truth has become an obnoxious one".

Meanwhile, the eco-pagan backlash from the non-believers has started: "Where Can I Get A 'My Bulb, My Choice' Button?"

Update: Glenn Reynolds adds that "Today's greenhouse hypocrisy winner is Mark Ellingham: Publisher of the Rough Guide tourbooks that have made him rich off other people's travel, he's now attacking 'Binge Flying'".

And of course, presumably not this kind of "Binge Flying".